Mike Taylor

CEO - Cofounder

I'm a recovering agency-owner and data-driven marketer, with 10 years experience and $50m optimized across all major channels. I'm passionate about helping marketers learn, with over 200,000 students on my LinkedIn Learning courses.

Articles by

Mike Taylor

Segmentation Analysis

Jan 11, 2022

By

Mike Taylor

Homoscedasticity and Heteroscedasticity

By

Mike Taylor

Marketing Attribution Models

Jan 11, 2022

By

Mike Taylor

Statistical Tests For Linear Regression

By

Mike Taylor

Bid Optimization

By

Mike Taylor

Budget Optimization

By

Mike Taylor

Response Curves

By

Mike Taylor

Diminishing Returns

By

Mike Taylor

Seasonality

By

Mike Taylor

Data Visualization

By

Mike Taylor

Mean Absolute Percentage Error

By

Mike Taylor

Bias-Variance Tradeoff

By

Mike Taylor

Linear Regression

By

Mike Taylor

Ground Truth

By

Mike Taylor

Geo Models

By

Mike Taylor

The Curse of Dimensionality

By

Mike Taylor

Kitchen Sink Model

By

Mike Taylor

Model Accuracy

By

Mike Taylor

Multicollinearity

By

Mike Taylor

Bayesian MCMC

By

Mike Taylor

Statistical Significance Calculator

By

Mike Taylor

Data Cleaning

By

Mike Taylor

Interpolate Data

By

Mike Taylor

Search Trends

By

Mike Taylor

Partial Dependence

By

Mike Taylor

The Definitive Guide to the Log Log Model

By

Mike Taylor

The Definitive Guide to the Log Linear Model

By

Mike Taylor

Dummy Variables

By

Mike Taylor

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